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Hypergro is now part of google

Accelerator - India’s top 20 AI startups

AI Brilliance: Tripling Leads for Shark Tank India Brand Aroleap's Home Gyms!

B2C, Fitness, Shark Tank India

Nikhil Bhade

Jun 16, 2024

About Aroleap

Aroleap is a leader in compact home gym equipment, designed for modern homes and busy professionals who need efficient workout solutions without compromising on quality. Their innovative products cater to individuals looking to maintain a healthy lifestyle within the convenience of their home environment.

Objective

The primary objective of this campaign was to generate high-quality leads for Aroleap's home gym equipment, targeting busy professionals seeking convenient and effective workout solutions.

hypergro’s approach

Hypergro implemented a comprehensive, AI-powered marketing strategy to achieve Aroleap’s objectives by utilizing Target AI to analyze over 27 competitors in India and more than 50 worldwide. This analysis helped identify key audience segments and effective marketing niches. They developed compelling narratives that highlighted the convenience and effectiveness of Aroleap’s all-in-one gym equipment, ensuring these messages resonated with the target audience.

UGC Videos

Hypergro leveraged AI-powered strategies to create authentic storylines featuring busy professionals using Aroleap gyms. By engaging content creators to share their genuine experiences, they emphasized the ease and efficiency of working out at home, showcasing the practical benefits and appeal of Aroleap’s all-in-one gym equipment.

Results

LEAD GENERATION

3X

SQLs

COST EFFICIENCY

40%

ENGAGEMENT

50%

Hypergro's strategic approach for Aroleap delivered impressive results across key metrics. The campaign tripled Sales Qualified Leads compared to their previous marketing efforts, showcasing hypegro’s effectiveness in lead generation. Additionally, it achieved a notable 40% reduction in average cost per lead compared to their prior efforts, highlighting significant cost efficiency. The incorporation of user-generated content (UGC) and authentic user experiences also contributed to engagement rates 50% higher than before.