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Accelerator - India’s top 20 AI startups How Shark Tank Fame Eume Reached the Summit of the Travel Accessories Market with Hypergro
B2C, Ecommerce, Shark Tank India
Kakuli Lahkar
Jun 22, 2024
About Eume
Eume is a leading brand in the travel accessory industry, renowned for its innovative range of smart backpacks and travel gear. Designed to cater to the needs of modern travelers, Eume's products combine functionality, comfort, and cutting-edge technology. The brand focuses on providing users with a seamless and enhanced travel experience, making every journey more enjoyable and efficient.
Objective
Eume aimed to increase its Return on Advertising Spend (ROAS) and drive higher conversions for its range of smart backpacks. The campaign's goal was to highlight the unique features of Eume's products, such as built-in massagers, USB charging ports, and ergonomic designs, to attract a broader audience of tech-savvy travelers and daily commuters.
hypergro’s approach
Hypergro implemented a data-driven, strategic campaign focusing on the competitive travel accessories market. The approach included leveraging AI to identify and target potential customers who are frequent travelers, tech enthusiasts, and urban commuters. Compelling narratives were created around the convenience, comfort, and technological benefits of using Eume backpacks, emphasizing real-life scenarios and customer testimonials. Additionally, Hypergro partnered with influencers and content creators to produce authentic user-generated content (UGC) that showcased personal experiences and endorsements of Eume products.
UGC Videos
User-Generated Content (UGC) videos were central to the campaign's success. Real users and influencers shared their experiences using Eume backpacks, highlighting the products' innovative features and their impact on daily commuting and travel experiences. These videos created an authentic connection with potential customers, driving higher engagement and trust.
Results
CONVERSION RATE
60%
ROAS
6.5
COST PER ADD TO CART
21%
Hypergro's targeted campaign for Eume delivered exceptional results, significantly outperforming industry benchmarks in the travel accessories category: The campaign achieved a ROAS of 6.5x, compared to the average 4x ROAS for similar products in the travel category. The conversion rate improved by 60%, significantly higher than the industry average of 35%. Eume's cost per add to cart was 21% lower than the average cost for similar products in the travel category.
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