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Hypergro is now part of google

Accelerator - India’s top 20 AI startups

Why your local store needs a social makeover?

Retail, Cafe, Restaurant

Neha Soman

Nov 29, 2023

About Tamasha Cafe

Tamasha Cafe in Bangalore, located in the vibrant neighborhood of Koramangala, South Bengaluru, is a casual dining restaurant that offers a unique and enjoyable experience for its patrons. Its location in Koramangala, known for its bustling streets and diverse culinary scene, adds to the cafe's appeal, attracting a mix of locals and visitors looking for a memorable dining experience.

Objective

Tamasha Cafe's objective is to stand out in the competitive dining market by showcasing its unique ambiance and innovative cuisine. The cafe aims to attract new patrons and retain existing ones through targeted social media campaigns, influencer collaborations, and engaging community events. A consistent focus on high service standards and offering a distinct dining experience is essential for fostering customer loyalty and encouraging word-of-mouth referrals.

Ishika

Owner, Tamasha Cafe

"Hypergro reached out to us for performance marketing. And have delivered beyond our expectations. From the very beginning of our partnership, you have demonstrated a deep understanding of our brand and business objectives. One aspect that truly stood out was the seamless communication with the team and the efforts put in. And it’s not just about the numbers that talk it’s about the relationship and the confidence we have in you to continue to drive our marketing efforts forward. I look forward to many more successful collaborations with hypergro in the future."

Ishika

Owner, Tamasha Cafe

hypergro’s approach

Hypergro amplified Tamasha Cafe's brand visibility by harnessing their network of 50,000 hyperlocal influencer. These influencers created and shared engaging videos on Instagram, reaching over half a million residents in Bangalore. The content vividly highlighted Tamasha Cafe's ambiance, cuisine, and overall experience, effectively tapping into the influencers' extensive follower base. This strategic approach not only increased Tamasha Cafe's visibility but also generated buzz, attracting a diverse clientele keen to explore the unique experiences showcased in these captivating Instagram videos. This influencer marketing method proved highly effective in boosting interest and drawing in new customers.

Results

TOTAL REACH

4,92,186

ENGAGEMENT RATIO

8.76

TOTAL LIKES

43,067

TOTAL COMMENTS

5,118

Hypergro's Hyperlocal Awareness Campaign turned Tamasha Cafe from Bangalore's best-kept secret into a social media marvel! Their innovative strategy, using influencers to spotlight our distinct ambiance and cuisine, attracted a wide array of new patrons. This not only enhanced our brand's visibility but also cemented our place in the city's vibrant culinary scene, leading to a remarkable surge in customer engagement and recognition.